Agentica Drives 150% Increase in Event Registrations for Tech Conference
150%
Online Leads
Company Overview
Agentica collaborated with a technology conference organizer aiming to boost event registrations and attendance for their upcoming annual conference. Despite being well-established in the industry, the client faced challenges in attracting a diverse audience and increasing registration numbers.
Problem
The client encountered several obstacles. Firstly, they struggled to attract a diverse audience, particularly targeting professionals from non-tech backgrounds. Secondly, previous marketing efforts failed to generate sufficient interest and registrations for the conference. Lastly, despite being a well-known event in the tech industry, the conference lacked visibility among potential attendees.
Solution
To address these challenges, Agentica devised a comprehensive strategy. They began with targeted audience segmentation, identifying and targeting professionals from diverse backgrounds, including non-tech sectors. Compelling ad creatives were created, highlighting the key benefits and speakers of the conference to attract potential attendees. A multi-channel promotion strategy was implemented, utilizing Facebook, LinkedIn, and email marketing to reach a wider audience and increase registration numbers. Ad campaigns were strategically timed to coincide with industry-related events and peak engagement periods to maximize visibility and registrations.
Results
The results were remarkable. Through targeted ad campaigns and multi-channel promotion, the conference organizer experienced a significant 150% increase in event registrations compared to previous years. Agentica's strategy successfully attracted professionals from diverse backgrounds, including non-tech sectors, resulting in a more inclusive and engaging event. Additionally, the conference gained heightened visibility within the industry, further solidifying its position as a leading tech event.
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